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NurtureU

A Bottle Warmer Designed for Self-Care

The Project: To design a physical product with a digital component for the topic of relaxation. The final product was a baby bottle warmer for new parents that emphasized self-care through safe heating, audio relaxation, and predictive feeding schedules.

NurtureU is a bottle warmer designed to encourage new parents to relax while feeding their newborn. It includes safe heating, audio relaxation, and a predictive feeding schedule for peace of mind.

10 weeks

In collaboration with Jay Ma

 

Design Research

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User Group

As much as mothers love their newborns, it can be stressful to deal with all the changes that have happened in life. Sometimes all a new mother wants is some time to herself, a priority that is ultimately for the good of both herself and her child.

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Problem Space

With their new bundle of joy as their primary focus, new mothers do not frequently prioritize time to care for their own health, believing that it can be selfish. However, as the mother prioritizes care for herself, she is more able to meet her child's needs.

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Research Insights

Period of time spent feeding newborn crucial to
mother-child relationship.

As parents are encouraged to take care of themselves, they are better suited to care for the needs of their children.

A new parent's life schedule revolves around the newborn's feeding schedule, which can be unpredictable and hard to manage.

How might we encourage new parents to integrate self-care into their newborn's feeding schedule?

Design Development

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Design Principles

Safe Heating

Encourages Relaxation

Prepared

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Ideation

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Refinement

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NurtureU

NurtureU is a bottle warmer designed to encourage new parents to relax while feeding their newborn. It includes safe heating, audio relaxation, and a predictive feeding schedule for peace of mind

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